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They are senior corporate, division and plant level management 80% regularly read 3 out of 4 issues They spend approximately 50 minutes reading each issue 95% have taken action as a result of an ad/article 42% requested information, recommended a purchase or bought a product/service advertised They have been subscribers for an average of 12 years 64% have referred an ad/article to a colleague 62% have visited an advertiser’s website There are 3.8 readers per copy 36% of CW readers are members of their senior administration Over 29% are in corporate management |
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